More results...

Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors

4 reasons every business needs consumer financing

Image of Brett Walisever

It’s good to have options. As a business owner, giving your current and potential customers options that allow them to make a large purchase can make all the difference. Those large upfront purchases can be more obtainable for potential customers by offering consumer financing. Instead of walking out the door, they stay and become a customer.

Recently, Brett Walisever, VP of Strategic Accounts at United Credit, sat down to discuss the benefits of consumer financing and how United Credit helps merchants build their businesses.

Whether you’re looking to build your customer base, meet the demands of price-sensitive customers, or expand into new markets and increase sales, consumer financing could be the key to success. Here are four reasons to incorporate a consumer financing option into your business.

1. Improve your cash flow by saying ‘yes’ to more customers

For major purchases of items or services like a new refrigerator or emergency dental care, these are essential. These purchases must be made immediately, to return to normalcy or even alleviate pain in some cases.

According to a recent study, 56% of Americans can’t cover a $1,000 emergency expense with their savings. When faced with an expense of that size, financing can help.

Without the option of financing their purchase, the consume r is going to go elsewhere, likely to a merchant that does offer financing.

For many consumers, credit cards are used for regular everyday purchases like gas, groceries, and utilities, and they may not have room for a major purchase. Installment loans can help them segment the purchase over a set period of time with a set payment and interest rate.

2. Ease the “sticker shock” of a major purchase

Customers may feel overwhelmed when they hear how much a major purchase costs. Financing options not only make these purchases attainable, but they also make them less shocking. Breaking a big purchase down into monthly payments helps customers understand how the purchase will fit into their budget, and they know it will be a consistent amount throughout the duration of the loan, with a fixed interest rate.

There’s never a pre-payment penalty, so the loan can be paid off early if desired.

3. Build a referral base of happy customers

The journey to 1,000 happy customers starts with one. Just one happy, satisfied customer will tell their friends and family about their experience, and provide compelling referrals, and that can lead to more business for you.

Offering financing to your customers also helps create lifetime client value. When they have a payment solution that fits their needs and they’re able to make their purchase, it builds loyalty to your business or practice.

Not only will that customer return if needed, but they’ll also help spread the word about their experience to help build your customer base. That’s a win- win!

4. Your business or practice receives upfront payment for goods and services

Offering consumer financing not only helps you build your customer base while serving more people, but it can also help you keep your business expenses in line. Once a consumer qualifies for and elects to use financing, funds can be dispersed to pay you in advance of the exchange of goods or services.

As far as the cost to your bottom line is concerned, your rate is agreed upon upfront, which means you’ll always know the exact expense associated with your earnings. Average merchant fees for financing can be similar to the processing fees incurred when a customer pays with a credit card.

United Credit strives to keep the content shared on this blog accurate and up to date. You are urged to consult with business, financial, legal, tax and/or other advisors and/or medical providers with respect to any information presented. Opinions expressed here are the author’s alone and have not been approved or otherwise endorsed by any financial or medical institution. This content is intended for informational purposes only.

Whether you’re just getting started with financing or looking for a new option for your growing customer base, United Credit is here to help. For more information on becoming a merchant with United Credit, visit:

Follow us on social:

Jessica Payan

VP of Human Resources

As a certified Professional in HR (PHR), Jessica brings 10 years of HR experience to the United Credit team. She is responsible for managing the strategy and processes related to building and retaining an exceptional team of professionals. Jessica is passionate about supporting each employee to be their most successful and exemplifies our core values daily.

Aaron Mishkin


As Controller, Aaron manages the income and expenses of the Company and the incoming and outgoing loan funds with the utmost integrity. He is a lifelong learner with multiple degrees and certifications to his name and 25 years of working in financial services. Aaron’s reason behind being a part of the United Credit team is to make a difference in the Company and to his coworkers, our partners, and our customers.

Jorge Lazaro

VP of IT

Jorge works closely with cross-functional partners throughout the business to develop virtual experiences and oversees the IT team that keeps our platforms running smoothly. His goal is to provide an optimistic approach to the challenges we face while supporting our staff and partners with respect. With over 6 years of working for United Credit, Jorge brings a wealth of knowledge about our history and computer engineering.

Brett Walisever

VP of Strategic Accounts

Brett spearheads our business sales growth by identifying and supporting new merchants in partnering with United Credit. He has 10+ years of sales, contract negotiation, and market strategy experience that he brings to each new merchant and our team. His desire is to support the growth of United Credit and the merchants we serve through respect and collaboration.

Andria Sullivan

Chief Experience Officer

Andria is a seasoned leader with over 10 years of experience in providing world-class customer service and directing consumer finance processes. She oversees the tracking, reporting, and achievement of our company goals, long and short-term projects, and special initiatives. Andria is service-minded when it comes to collaborating internally and externally, and it shines through in every interaction.

Nate Moster

Chief Sales and Marketing Officer

As Chief Sales and Marketing Officer, Nate expertly drives revenue growth for United Credit by leading sales and marketing strategies across all channels. With over 20 years of experience working with global brands in various industries, Nate has a proven track record of boosting sales, expanding market share, and building strong relationships. His unique ‘right-brain + left-brain’ approach combines business acumen and strategic thinking with striking creative execution, ensuring United Credit’s sales and marketing efforts consistently deliver results for continued success.

Matthew Libman

Founder & President

Matthew is the President and Founder of United Credit. Matt founded fintech company United Medical Credit in 2011 to connect consumers and businesses with an array of experienced, innovative financing solutions. In 2022, the company grew and became United Credit, fueling an expansion into retail markets while retaining its expertise in specialty healthcare.

Since its founding, Matt has provided leadership for all aspects of the Company, emphasizing long-term growth while ensuring United Credit delivers value to its consumers, merchants, and business partners. The Company has risen in the fintech space as a preferred consumer financing partner under his tenure.

Matt is also an active member of YPO (Young Presidents’ Organization), the world’s largest leadership community of company chief executives.